Waseda University

Keywords

  • Social design workshop “Kyoso-kan”
  • Value co-creation design
  • Business model prototyping

At Waseda University, in order to contribute towards realization of growth strategy of our country, we develop “EDGE talents” who have commercial mind as well as specialty through our education of arts and science integrated together, offered by the entire university as one under social design workshop “Kyosokan(Co-Creation Center).”

Furthermore, we promote collaboration with venture capitals and overseas universities to form a hub of sustained innovation ecosystem.

Talents we cultivate

“EDGE talents” developed by Waseda University are “talents who have specialist basic abilities, and can adapt technology seeds to social needs based on incisive ideas and systematical methodologies; or able to create new businesses that can cultivate new markets and be deployed globally, by discovering future social needs and finding their solutions.”

To be more specific, these are the talents who can create new businesses through company startups or business creations within existing companies, by receiving practical education such as design thinking or business model hypothesis verification program that would be offered by this granted project.

As image of talents we cultivate, we envision two types.

Research result commercialization type:

Talents who already have personal research results, and are aspiring towards innovation creation that would lead to venture establishments, by learning technology management approaches

Idea creation type:

Talents who are critical minded or have desire to start businesses, and are aspiring towards creation of ideas and realization of new markets discovery or new businesses, by learning future creation type issue discovery / resolution creation approaches

Contents of the program

At Waseda University, we offer following three educational programs to develop EDGE talents.

Entrepreneurship Education Program

This is a program that even students or young researchers who had little interest in business or commercialization of research results until now, or had given up on such a career from the beginning can attend. Basic knowledge and ways of thinking for starting a company, a new business creation, and interactive communication / presentation skills are taught here.

Value Co-creation Design Program

This value co-creation design program is where one can learn idea creation methods and design methods for value creation, services and social systems. This consists of below two courses.

Future Creation Design Thinking Course:
Ways of thinking and methodologies for revitalizing an organization and discovering future oriented ideas quickly, creatively and systematically are taught here practically, using specific subjects.

Innovation Generating Thinking Course:
Practical innovation ideas are taught here, such as new ways of thinking or creation techniques that enable discovery and creation of new needs and matching those with seeds, so that one can play an active role in the global fields.

Business Model Hypothesis Testing Program

Based on new standard theories such as “business model campus” or “lean startup” for new business startups, prototyping methods for business models are learnt pragmatically, and “zero-to-one ability” is forged here in a short period of time. Not just how to make business plans, but also how to realize plans into reality are taught here.

We offer support through “Waseda University Business Startup Support Package,” the support functionality for university originated venture startup of our university, to EDGE talents who have been developed through these education programs; we contribute to the formation of sustained innovation ecosystem of our country through company startups and new business creations.

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Main program personnel

  • Shuji Hashimoto - Professor and Senior Executive Vice President (Academic Affairs & Provost), Department of Applied Physics, School of Advanced Science and Engineering, Faculty of Science and Engineering, Waseda university
  • Naoto Onzo – Professor and Director (for Public Relations and Admissions), Faculty of Commerce, Waseda University
  • Takahiro Ohno – Professor and Director (for IT Promotion, Management Planning and Development), Department of Business Design and Management, Graduate School of Creative Science and Engineering, Faculty of Science and Engineering, Waseda University
  • Shin’ichi Oishi – Professor, Head of Faculty of Science and Engineering, Department of Applied Mathematics, School of Fundamental Science and Engineering, Faculty of Science and Engineering, Waseda University
  • Kazue Shimamura – Professor and Head of Faculty of Commerce, Waseda University
  • Tatsuhiko Inoue – Professor and Head of Incubation Promotion Office, Deputy Head of Research Collaboration and Promotion Center, Faculty of Commerce, Waseda University
  • Shozo Takata – Professor, Department of Business Design and Management, Graduate School of Creative Science and Engineering, Faculty of Science and Engineering, Waseda University
  • Toru Asahi – Professor and Head of Doctoral Student Career Center, Bio-Solid State Science, Chiral Science, Neurochemistry and Neuropharmacology, Chief of 5-year Doctoral Program, School of Advanced Science and Engineering, Faculty of Science and Engineering, Waseda university
  • Seiji Kurosu – Professor, Faculty of Commerce, Waseda University
  • Yuriko Sawatani – Professor, Center for Research Strategy, Waseda University

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